Hola, my name is Gabriela Corral, I was born in a little city called Cuenca, Ecuador. In 2013 I earned a Bachelor in Graphic Design from the ‘Universidad del Azuay’ in Ecuador, and in February 2017 I graduated as a Master of Creative Direction from the Pforzheim University in Germany. Now I’m working as a freelancer, next to my personal projects and “Ki,” my product brand.
I work to have every project that I participate on to be unique, innovative and holistic, with a combination of investigation, experimentation, and theory. The final goal is to provide the client an innovative and tailor-made project.
As a graphic designer, I have worked in corporate image, branding, illustration, pattern design, visual merchandising, basic product design, as well as guiding startups through the process of getting off the ground.
As a creative director, I have worked on projects in my master’s course for clients as notable as Audi, Bosch, Süddeutsche Zeitung and Melitta using Design Thinking.
In our workshops for the projects, the teams were built from designers of differing expertise, as well as communicators with the clients, resulting in innovative products and services focused on the future.
As a designer, I appreciate and desire to challenge myself, to experiment in new fields, and to be constantly learning and on the move. I love to be in contact with people from around the world who hold differing points of views. For me, it is important to work in an environment of collaboration, respect, honesty, tolerance and empathy.
If you would like to communicate with me, I would be glad to hear from you.
My beliefs as a designer
I believe in quality more than quantity. That means that I like to take time to get deeply involved with each project in order to bring the best possible proposal.
I believe that a design project must have a fusion between theory, experimentation and research. These three combined result in innovation with a background behind it—a holistic project.
Experimentation and play
I believe that innovation comes with experimentation and the best way to do that is to play. Play is linked with creativity, a moment when the rules of the world don’t really matter—a joyful moment of creation.
I believe that is important to always be in a learning mode in order to keep track of what is happening in the design world as well as to stay active.
I believe that individual creativity is great for some projects, but for complex ones, collective creativity is the solution, as people of different backgrounds working together, something called Design Thinking.
is the ability to share someone else’s feelings or experiences by imagining what it would be like to be in that person’s shoes. Empathy is the key to design for understanding a customer’s real needs. Living and feeling through their skin will lend itself to making a tailor-made design adjusted to their necessities.
I believe complex processes must be presented in a simple way. Simplicity makes successful business and projects.